Purple Burger
Menu Design
Purple Burger is famous for its indulgent, flavor-packed burgers. They required a refreshed menu that captured the taste and creativity of their signature offerings, while making it easier for customers to navigate the variety of options.
The goal was to create a design that felt as bold and irresistible as the food itself, bringing their brand personality to life through every detail.
Concept
The updated design aimed to reflect the playful and dynamic spirit of the franchise, making each option feel enticing and memorable by literally having the burgers bursting with flavour. I also led the creative direction of the photoshoot for the burgers, a messy but fun project that captured their indulgent, over-the-top nature. The final images were crafted to make customers almost taste the bold flavors through the visuals alone.
Elements
Purple Burger
Menu Design
Purple Burger is famous for its indulgent, flavor-packed burgers. They required a refreshed menu that captured the taste and creativity of their signature offerings, while making it easier for customers to navigate the variety of options.
The goal was to create a design that felt as bold and irresistible as the food itself, bringing their brand personality to life through every detail.
Concept
The updated design aimed to reflect the playful and dynamic spirit of the franchise, making each option feel enticing and memorable by literally having the burgers bursting with flavour. I also led the creative direction of the photoshoot for the burgers, a messy but fun project that captured their indulgent, over-the-top nature. The final images were crafted to make customers almost taste the bold flavors through the visuals alone.
Elements
Purple Burger
Menu Design
Purple Burger is famous for its indulgent, flavor-packed burgers. They required a refreshed menu that captured the taste and creativity of their signature offerings, while making it easier for customers to navigate the variety of options.
The goal was to create a design that felt as bold and irresistible as the food itself, bringing their brand personality to life through every detail.
Concept
The updated design aimed to reflect the playful and dynamic spirit of the franchise, making each option feel enticing and memorable by literally having the burgers bursting with flavour. I also led the creative direction of the photoshoot for the burgers, a messy but fun project that captured their indulgent, over-the-top nature. The final images were crafted to make customers almost taste the bold flavors through the visuals alone.
Elements