Rubia Gallega's Instagram Strategy
How I grew a luxury Spanish restaurant’s following by 400% in 3 months with UGC and cinematic content.
Rubia Gallega is an upscale Spanish restaurant located in the heart of Dubai, offering a refined fine-dining experience centered around premium cuts of steak. Named after the renowned Galician cattle breed known for its exceptional quality, the restaurant blends culinary artistry with luxury dining. I was tasked with building awareness and creating a strong social media presence for the brand.
Key Numbers at a Glance
Growth in Instagram Followers
Average monthly reach
New reviews on Google
Concept
The concept combines cinematic-style visuals with authentic UGC (User Generated Content) review-style reels to create a balance between sophistication and relatability. Influencers were carefully selected and approached based on their high-end appeal and strong connection to an upscale audience with in the Spanish community of Dubai. Each piece of content was thoughtfully planned and scripted by myself with example visuals provided for each shot and frame, while allowing influencers the creative freedom to infuse their unique personality and style. The collaborations were designed to highlight the Galician cuisine and the vibrant ambiance of the restaurant.
This approach ensured that the final output felt both on-brand and genuinely engaging to the target audience.
Results
Several collaboration videos went viral, surpassing 30,000 views each, significantly contributing to an average monthly reach of 90,000 on the Instagram account. A collaboration reel with @justfooddxb achieved over 250,000 views on its own!
Elements
Rubia Gallega's Instagram Strategy
Rubia Gallega is an upscale Spanish restaurant located in the heart of Dubai, offering a refined fine-dining experience centered around premium cuts of steak. Named after the renowned Galician cattle breed known for its exceptional quality, the restaurant blends culinary artistry with luxury dining. I was tasked with building awareness and creating a strong social media presence for the brand.
How I grew a luxury Spanish restaurant’s following by 400% in 3 months with UGC and cinematic content.
Key Numbers at a Glance
Growth in Instagram Followers
Average monthly reach
New reviews on Google
Concept
The concept combines cinematic-style visuals with authentic UGC (User Generated Content) review-style reels to create a balance between sophistication and relatability. Influencers were carefully selected and approached based on their high-end appeal and strong connection to an upscale audience with in the Spanish community of Dubai. Each piece of content was thoughtfully planned and scripted by myself with example visuals provided for each shot and frame, while allowing influencers the creative freedom to infuse their unique personality and style. The collaborations were designed to highlight the Galician cuisine and the vibrant ambiance of the restaurant.
This approach ensured that the final output felt both on-brand and genuinely engaging to the target audience.
Elements
Rubia Gallega's Instagram Strategy
Rubia Gallega is an upscale Spanish restaurant located in the heart of Dubai, offering a refined fine-dining experience centered around premium cuts of steak. Named after the renowned Galician cattle breed known for its exceptional quality, the restaurant blends culinary artistry with luxury dining. I was tasked with building awareness and creating a strong social media presence for the brand.
How I grew a luxury Spanish restaurant’s following by 400% in 3 months with UGC and cinematic content.
Key Numbers at a Glance
Growth in Instagram Followers
Average monthly reach
New reviews on Google
Concept
The concept combines cinematic-style visuals with authentic UGC (User Generated Content) review-style reels to create a balance between sophistication and relatability. Influencers were carefully selected and approached based on their high-end appeal and strong connection to an upscale audience with in the Spanish community of Dubai. Each piece of content was thoughtfully planned and scripted by myself with example visuals provided for each shot and frame, while allowing influencers the creative freedom to infuse their unique personality and style. The collaborations were designed to highlight the Galician cuisine and the vibrant ambiance of the restaurant.
This approach ensured that the final output felt both on-brand and genuinely engaging to the target audience.
Elements