Jmo's Instagram Strategy
How I crafted a mouth-watering Instagram campaign with UGC-style content & irresistible visuals for a local pizza joint.
Jmo’s Pizza and Grill serves delectable pizza and succulent chicken tikka, combining legendary flavors with cherished family traditions. It was also one of the first to introduce pizza to the South African market.
Key Numbers at a Glance
Growth in Instagram Followers
Average monthly reach
New reviews on Google
Concept
I aimed to modernize their social media presence by combining UGC-style content with striking food visuals, including planning a photoshoot with a detailed shot list of angles that were sure to go viral.
Results
BTS footage of the photoshoot went viral with over 7,000 views, and that was just behind-the-scenes content, showing the strong engagement and interest in the brand’s creative process, but mostly how much everyone appreciates the food.
Elements
Jmo's Instagram Strategy
Jmo’s Pizza and Grill serves delectable pizza and succulent chicken tikka, combining legendary flavors with cherished family traditions. It was also one of the first to introduce pizza to the South African market.
How I crafted a mouth-watering Instagram campaign with UGC-style content & irresistible visuals for a local pizza joint.
Key Numbers at a Glance
Growth in Instagram Followers
Average monthly reach
New reviews on Google
Concept
I aimed to modernize their social media presence by combining UGC-style content with striking food visuals, including planning a photoshoot with a detailed shot list of angles that were sure to go viral.
Elements
Jmo's Instagram Strategy
Jmo’s Pizza and Grill serves delectable pizza and succulent chicken tikka, combining legendary flavors with cherished family traditions. It was also one of the first to introduce pizza to the South African market.
How I crafted a mouth-watering Instagram campaign with UGC-style content & irresistible visuals for a local pizza joint.
Key Numbers at a Glance
Growth in Instagram Followers
Average monthly reach
New reviews on Google
Concept
I aimed to modernize their social media presence by combining UGC-style content with striking food visuals, including planning a photoshoot with a detailed shot list of angles that were sure to go viral.
Results
BTS footage of the photoshoot went viral with over 7,000 views, and that was just behind-the-scenes content, showing the strong engagement and interest in the brand’s creative process, but mostly how much everyone appreciates the food.
Elements