Northside Grow Content Strategy
How I elevated a Canadian cannabis brand into a premium label, the caviar of cannabis with an urban soul.
Northside Grow Co. is a Canadian cannabis brand that wanted to infuse a sense of luxury into its bold, urban, and authentic identity. The goal was to position the brand as premium while staying true to its raw street culture roots.
Concept
Concept
Concept
In this case study, I aimed to create a luxurious yet authentic brand image for a cannabis product by contrasting gold accents against a grunge background. This blend of elegance and edge reflected both sophistication and street culture. High-end cannabis imagery, paired with subtle graffiti and gold streaks, reinforced the urban-luxury theme. Captions like “superior strain” and “for those who enjoy the finer things in life” positioned the brand as the caviar of cannabis, premium, indulgent, and distinct from competitors.
In this case study, I aimed to create a luxurious yet authentic brand image for a cannabis product by contrasting gold accents against a grunge background. This blend of elegance and edge reflected both sophistication and street culture. High-end cannabis imagery, paired with subtle graffiti and gold streaks, reinforced the urban-luxury theme. Captions like “superior strain” and “for those who enjoy the finer things in life” positioned the brand as the caviar of cannabis, premium, indulgent, and distinct from competitors.
In this case study, I aimed to create a luxurious yet authentic brand image for a cannabis product by contrasting gold accents against a grunge background. This blend of elegance and edge reflected both sophistication and street culture. High-end cannabis imagery, paired with subtle graffiti and gold streaks, reinforced the urban-luxury theme. Captions like “superior strain” and “for those who enjoy the finer things in life” positioned the brand as the caviar of cannabis, premium, indulgent, and distinct from competitors.
Phrases such as “superior strain” framed the product as the caviar of cannabis, luxurious, refined, and premium in every sense.
Phrases such as “superior strain” framed the product as the caviar of cannabis, luxurious, refined, and premium in every sense.
Striking cannabis visuals designed to evoke a premium, high-end feel.
Striking cannabis visuals designed to evoke a premium, high-end feel.
Splashes of gold against a gritty backdrop create a striking contrast of luxury and edge.
Splashes of gold against a gritty backdrop create a striking contrast of luxury and edge.
Elements
Northside Grow Content Strategy
Northside Grow Co. is a Canadian cannabis brand that wanted to infuse a sense of luxury into its bold, urban, and authentic identity. The goal was to position the brand as premium while staying true to its raw street culture roots.
How I elevated a Canadian cannabis brand into a premium label, the caviar of cannabis with an urban soul.
Northside Grow Content Strategy
Northside Grow Co. is a Canadian cannabis brand that wanted to infuse a sense of luxury into its bold, urban, and authentic identity. The goal was to position the brand as premium while staying true to its raw street culture roots.
How I elevated a Canadian cannabis brand into a premium label, the caviar of cannabis with an urban soul.
Elements
Northside Grow Content Strategy
How I elevated a Canadian cannabis brand into a premium label, the caviar of cannabis with an urban soul.
Northside Grow Co. is a Canadian cannabis brand that wanted to infuse a sense of luxury into its bold, urban, and authentic identity. The goal was to position the brand as premium while staying true to its raw street culture roots.
Elements
Phrases such as “superior strain” framed the product as the caviar of cannabis, luxurious, refined, and premium in every sense.
Premium cannabis visuals that blend gold accents with a gritty backdrop for a bold balance of luxury and edge.