A Taste of Nostalgia Instagram campaign
How I helped a brand reconnect with its nostalgic roots, engaging a mature audience through striking visuals and memorable copy.
Frimax is a well-known South African brand that brings back memories of childhood snacking. In schools across the country, the ‘tuckshop’ was the place to grab treats during lunch, a shared experience that connected people from all walks of life, whether they became doctors, postmen, or anything in between.
Concept
I created visually striking content that grabbed attention by pairing bold product imagery with trending-style copy like "Your school tuckshop was lit if it had these" and "Double-tap if this takes you back to your childhood."
This approach evoked nostalgia for older audiences while still appealing to younger viewers.
Copy that evokes nostalgia and connect with a broad, universal audience.
Large product image set against a vibrant background to make the visual pop.
Elements
A Taste of Nostalgia Instagram campaign
Frimax is a well-known South African brand that brings back memories of childhood snacking. In schools across the country, the ‘tuckshop’ was the place to grab treats during lunch, a shared experience that connected people from all walks of life, whether they became doctors, postmen, or anything in between.
How I helped a brand reconnect with its nostalgic roots, engaging a mature audience through striking visuals and memorable copy.
Concept
I created visually striking content that grabbed attention by pairing bold product imagery with trending-style copy like "Your school tuckshop was lit if it had these" and "Double-tap if this takes you back to your childhood."
This approach evoked nostalgia for older audiences while still appealing to younger viewers.
Elements
Copy that evokes nostalgia and connect with a broad, universal audience.
Large product image set against a vibrant background to make the visual pop.
A Taste of Nostalgia Instagram Campaign
How I helped a brand reconnect with its nostalgic roots, engaging a mature audience through striking visuals and memorable copy.
Frimax is a well-known South African brand that brings back memories of childhood snacking. In schools across the country, the ‘tuckshop’ was the place to grab treats during lunch, a shared experience that connected people from all walks of life, whether they became doctors, postmen, or anything in between.
Concept
I created visually striking content that grabbed attention by pairing bold product imagery with trending-style copy like "Your school tuckshop was lit if it had these" and "Double-tap if this takes you back to your childhood."
This approach evoked nostalgia for older audiences while still appealing to younger viewers.
Copy that evokes nostalgia and connect with a broad, universal audience.
Large product image set against a vibrant background to make the visual pop.
Elements