Sors Botanical Content Strategy
How I infused a sense of calm and holistic balance into a brand’s Instagram content, creating a feel-good, serene vibe.
Purified from the Himalayan mountains of Nepal and packed with over 85 essential minerals, Sors Botanical offers a premium range of Shilajit. The brand needed a content strategy that reflected its calm, holistic, and premium identity.
Concept
For the campaign’s art direction, I combined elements of Zen philosophy with calming, sunlit visuals, featuring people practicing yoga or running on the beach, while subtly showcasing the benefits of Shilajit. This approach aimed to create a serene, aspirational mood that resonated with the brand’s holistic ethos.
An empowering visual quote infused with a touch of enlightenment to inspire reflection and positivity.
A calming meditation background was used to contrast and balance the bold visual caption.
A calming meditation background was used to contrast and balance the bold visual caption.
Videos
The visuals captured sunlit moments of mindfulness and renewal, from yoga at dawn to meditative stillness by the sea. Shilajit’s benefits were woven seamlessly into this aesthetic of calm sophistication and holistic vitality.
Elements
Sors Botanical Content Strategy
Purified from the Himalayan mountains of Nepal and packed with over 85 essential minerals, Sors Botanical offers a premium range of Shilajit. The brand needed a content strategy that reflected its calm, holistic, and premium identity.
How I infused a sense of calm and holistic balance into a brand’s Instagram content, creating a feel-good, serene vibe.
Concept
For the campaign’s art direction, I combined elements of Zen philosophy with calming, sunlit visuals, featuring people practicing yoga or running on the beach, while subtly showcasing the benefits of Shilajit. This approach aimed to create a serene, aspirational mood that resonated with the brand’s holistic ethos.
Elements
Concept
For the campaign’s art direction, I combined elements of Zen philosophy with calming, sunlit visuals, featuring people practicing yoga or running on the beach, while subtly showcasing the benefits of Shilajit.
This approach aimed to create a serene, aspirational mood that resonated with the brand’s holistic ethos.
Sors Botanical Content Strategy
How I infused a sense of calm and holistic balance into a brand’s Instagram content, creating a feel-good, serene vibe.
Purified from the Himalayan mountains of Nepal and packed with over 85 essential minerals, Sors Botanical offers a premium range of Shilajit. The brand needed a content strategy that reflected its calm, holistic, and premium identity.
An empowering visual quote infused with a touch of enlightenment to inspire reflection and positivity.
A calming meditation background was used to contrast and balance the bold visual caption.
Elements