Canvas Grill Content Strategy
How I helped a fine dining brand broaden its reach by adding warmth and relatability to its content.
Canvas Grill, a luxury fine dining restaurant, wanted to expand its image by launching a takeaway menu for weekend “cheat meal” lovers.
Problem
Canvas Grill attracted many fine dining guests but wanted to capture the cheat meal crowd without compromising their upscale image.
Solution
I created an Instagram campaign that was both relatable and universally appealing, using the concept everyone experiences while dieting with the hashtag #ExcusesThatBrokeYourDiet, paired with high-end visuals.
Concept
To shift Canvas Grill’s image beyond fine dining, I introduced bright visuals and witty, relatable captions under the hashtag #ExcusesThatBrokeYourDiet. We also launched a fun competition inviting followers to share their best “diet-breaking” excuses for a chance to win a cheat meal for two, making the brand feel fresh, playful, and more relatable.
This approach successfully bridged the gap between luxury and everyday indulgence, expanding their audience reach.
The visuals incorporate trendy, vibrant, and eye-catching colors.
Subtle food pattern to elevate visuals
Competition requires participants to comment with their own excuse for breaking their diet
Playful, relatable humor crafted into bold visuals.
Visual element of steak on fork to create contrast
Hashtag is repeated on visual to emphasize.
Elements
Canvas Grill Content Strategy
Canvas Grill, a luxury fine dining restaurant, wanted to expand its image by launching a takeaway menu for weekend “cheat meal” lovers.
How I helped a fine dining brand broaden its reach by adding warmth and relatability to its content.
Problem
Canvas Grill attracted many fine dining guests but wanted to capture the cheat meal crowd without compromising their upscale image.
Solution
I created an Instagram campaign that was both relatable and universally appealing, using the concept everyone experiences while dieting with the hashtag #ExcusesThatBrokeYourDiet, paired with high-end visuals.
Concept
To shift Canvas Grill’s image beyond fine dining, I introduced bright visuals and witty, relatable captions under the hashtag #ExcusesThatBrokeYourDiet. We also launched a fun competition inviting followers to share their best “diet-breaking” excuses for a chance to win a cheat meal for two, making the brand feel fresh, playful, and more relatable.
This approach successfully bridged the gap between luxury and everyday indulgence, expanding their audience reach.
The visuals incorporate trendy, vibrant, and eye-catching colors with
Subtle food pattern to elevate visuals
Competition requires participants to comment with their own excuse for breaking their diet
Playful, relatable humor crafted into bold visuals.
Visual element of steak on fork to create contrast
Hashtag is repeated on visual to emphasize.
Elements
Canvas Grill Content Strategy
How I helped a fine dining brand broaden its reach by adding warmth and relatability to its content.
Canvas Grill, a luxury fine dining restaurant, wanted to expand its image by launching a takeaway menu for weekend “cheat meal” lovers.
Problem
Canvas Grill attracted many fine dining guests but wanted to capture the cheat meal crowd without compromising their upscale image.
Solution
I created an Instagram campaign that was both relatable and universally appealing, using the concept everyone experiences while dieting with the hashtag #ExcusesThatBrokeYourDiet, paired with high-end visuals.
Concept
To shift Canvas Grill’s image beyond fine dining, I introduced bright visuals and witty, relatable captions under the hashtag #ExcusesThatBrokeYourDiet. We also launched a fun competition inviting followers to share their best “diet-breaking” excuses for a chance to win a cheat meal for two, making the brand feel fresh, playful, and more relatable.
This approach successfully bridged the gap between luxury and everyday indulgence, expanding their audience reach.
Vibrant, trendy visuals with subtle food patterns invite users to share their funniest diet-breaking excuses
Bold, playful visuals with relatable humor, highlighted by a striking steak-on-fork contrast.
Elements