Outsiders App
Branding System
Outsiders is a European social platform for sports enthusiasts to connect, organize events, and meet like-minded people. It combined the networking aspect of social media with the community feel of active lifestyle groups similar to MeetUp but for the active minded.
The platform encouraged users to share tips, achievements, and join local sporting activities.
Concept
I infused the brand with energy by designing the icon to resemble a spinning wheel, reflecting both cycling, a key hobby of one of the founders, and the motion of movement. The circular shape symbolized a community of like-minded individuals. I paired this with a modern font, a bolder icon, and a trendy color palette to give the brand a dynamic feel and finish.
Although the founders went another way, I still have a soft spot for the icon and color palette I created.
Concept
I infused the brand with energy by designing the icon to resemble a spinning wheel, reflecting both cycling, a key hobby of one of the founders, and the motion of movement. The circular shape symbolized a community of like-minded individuals. I paired this with a modern font, a bolder icon, and a trendy color palette to give the brand a dynamic feel and finish.
Although the founders went another way, I still have a soft spot for the icon and color palette I created.
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Elements
Outsiders App
Branding System
Outsiders is a European social platform for sports enthusiasts to connect, organize events, and meet like-minded people. It combined the networking aspect of social media with the community feel of active lifestyle groups similar to MeetUp but for the active minded.
The platform encouraged users to share tips, achievements, and join local sporting activities.
Elements
Outsiders App
Branding System
Outsiders is a European social platform for sports enthusiasts to connect, organize events, and meet like-minded people. It combined the networking aspect of social media with the community feel of active lifestyle groups similar to MeetUp but for the active minded.
The platform encouraged users to share tips, achievements, and join local sporting activities.
Elements
