Branding

U Mad Brah
Branding System

UMB, or You Mad Brah, needed an aggressive and standout brand identity to align with its hardcore gym culture. The creative approach was designed to amplify the brand’s presence on social media and inspire a sense of strength and motivation in its community.

The final identity captures raw energy and attitude, making it instantly recognizable in the fitness space.

Concept

I crafted custom, aggressive lettering for “UMB,” shaped like a weight, with grunge elements to give the brand a bold, in-your-face identity. This design reflects the raw energy and attitude of gym culture. It immediately communicates strength, power, and dominance in the fitness space.

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Elements

U Mad Brah
Branding System

UMB, or You Mad Brah, needed an aggressive and standout brand identity to align with its hardcore gym culture. The creative approach was designed to amplify the brand’s presence on social media and inspire a sense of strength and motivation in its community.

The final identity captures raw energy and attitude, making it instantly recognizable in the fitness space.

Branding

Branding

Elements

U Mad Brah
Branding System

UMB, or You Mad Brah, needed an aggressive and standout brand identity to align with its hardcore gym culture. The creative approach was designed to amplify the brand’s presence on social media and inspire a sense of strength and motivation in its community.

The final identity captures raw energy and attitude, making it instantly recognizable in the fitness space.

Branding

Branding

Elements

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