Branding

Dead Sour Candy
Branding System

This logo concept was developed for an American candy company based in Michigan, aiming to capture the market with a line of intensely sour treats for a niche audience. Although the client ultimately chose a different direction, I thoroughly enjoyed creating this vibrant and playful identity.

The project allowed me to experiment with bold color contrasts and expressive typography to evoke the punchy flavor experience of the brand.

Concept

I went all in on the undead theme, using a zombie-inspired font for “Dead,” a bold serif for contrast, and a touch of gradient for extra punch. Throw in some slime, and you’ve got a bold, high-energy identity that oozes personality.

This combination ensures the brand stands out instantly while capturing its playful, edgy essence.

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Elements

A TASTE OF

THE EXTREME!

Dead Sour Candy
Branding System

This logo concept was developed for an American candy company based in Michigan, aiming to capture the market with a line of intensely sour treats for a niche audience. Although the client ultimately chose a different direction, I thoroughly enjoyed creating this vibrant and playful identity.

The project allowed me to experiment with bold color contrasts and expressive typography to evoke the punchy flavor experience of the brand.

Branding

Branding

Elements

A TASTE OF

THE EXTREME!

Dead Sour Candy
Branding System

This logo concept was developed for an American candy company based in Michigan, aiming to capture the market with a line of intensely sour treats for a niche audience. Although the client ultimately chose a different direction, I thoroughly enjoyed creating this vibrant and playful identity.

The project allowed me to experiment with bold color contrasts and expressive typography to evoke the punchy flavor experience of the brand.

Branding

Branding

Elements

A TASTE OF

THE EXTREME!

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