Karak Tea's Instagram Strategy
How I grew a tea brand’s Instagram reach
7x through authentic, story-driven content.
Gardees is your go-to local food importer, offering one-of-a-kind products like Karak tea. I’ve boosted their social media presence with a fresh wave of user-generated content.
I helped them connect with audiences in a more relatable and culturally rooted way.
Problem
Previously, the client reposted high-budget Karak International videos, but they felt like ads and lacked a relatable, human touch, resulting in low views and reach.
Solution
I boosted views by adding a personal touch with user-generated content from local influencers, resulting in 7–10× higher reach and a surge of meaningful engagement.
Concept
I produced locally focused user-generated content, featuring creators reacting to eccentric tea-making methods with nods to current global topics. This added a relatable local touch of humour, fostered genuine connections, and drove significantly higher engagement from the community.
Results
This strategy led to a remarkable increase in views and reach, ranging from 7 to 10 times higher, and sparked an abundance of meaningful interactions
Elements
Karak Tea's Instagram Strategy
Gardees is your go-to local food importer, offering one-of-a-kind products like Karak tea. I’ve boosted their social media presence with a fresh wave of user-generated content. I helped them connect with audiences in a more relatable and culturally rooted way.
How I grew a tea brand’s Instagram reach 7x through authentic, story-driven content.
Problem
Previously, the client reposted high-budget Karak International videos, but they felt like ads and lacked a relatable, human touch, resulting in low views and reach.
Solution
I boosted views by adding a personal touch with user-generated content from local influencers, resulting in 7–10× higher reach and a surge of meaningful engagement.
Elements
Karak Tea's Instagram Strategy
How I grew a tea brand’s Instagram reach 7x through authentic, story-driven content.
Gardees is your go-to local food importer, offering one-of-a-kind products like Karak tea. I’ve boosted their social media presence with a fresh wave of user-generated content. I helped them connect with audiences in a more relatable and culturally rooted way.
Problem
Previously, the client reposted high-budget Karak International videos, but they felt like ads and lacked a relatable, human touch, resulting in low views and reach.
Solution
I boosted views by adding a personal touch with user-generated content from local influencers, resulting in 7–10× higher reach and a surge of meaningful engagement.
Concept
I produced locally focused user-generated content, featuring creators reacting to eccentric tea-making methods with nods to current global topics. This added a relatable local touch of humour, fostered genuine connections, and drove significantly higher engagement from the community.
Elements